Communication
Where to show Store Credit so customers notice and use it.
Store Credit only works if customers see what they earn and what they already have - before, during, and after a purchase. Use this page as a map of the touchpoints that matter. The linked guides have the setup steps.
On the storefront
| Touchpoint | What to show | How |
|---|---|---|
| Product page | Cashback they’ll earn on this product | Theme editor → place the memberr Cashback block. See On product page and Storefront display. |
| Cart / cart drawer | Credit earned on this cart, plus a redeem toggle if you use one | Show upcoming cashback with Cart drawer. For redemption UI, see Redeeming Store Credit. |
| Checkout | Apply available Store Credit | Shopify Plus: add the redeem checkbox block. See Checkbox at checkout. |
| Customer account | Balance, membership, referral link, birthday | Enable the customer account profile blocks. See Customer Account UI Extensions. |
| Widget | Always-on balance and apply controls | Activate the memberr widget in the theme. See memberr Widget and Widget settings. |
Start with the product page and cart. Those two alone make cashback visible before checkout.
In email
Connect Klaviyo (or Mailchimp) so memberr can sync balances and fire lifecycle events.
Practical flows to set up early:
- After purchase - show credit earned on the order (confirmation / post-purchase).
- When credit becomes available - if you use an availability delay.
- Before expiry - remind customers with a balance that will expire soon.
Use balance merge fields in templates and events (store credit added, store credit available, store credit will expire, ...) as flow triggers.
Copy and locales
Customer-facing labels in account blocks, checkout extensions, and the Store Credit name are editable per language in the app.
See Translations.
Launch tip
For the first announcement, initial balances, and how to talk about the programme at go-live, see Launch your program.