DOCS
Campaigns

Klaviyo

Announce Store Credit airdrops and remind customers before credit expires.

After a campaign runs, memberr can label recipients in Klaviyo so you can email them about the credit. Connect Klaviyo first: Klaviyo overview.

What gets written

Recipients are tagged with a memberr-related property based on the Shopify segment name you selected for the campaign - not the campaign’s display name.

Klaviyo profile showing memberr campaign segment property Klaviyo segment filter using the memberr campaign property

The property reflects the customer segment name, not the campaign name.

Suggested email flow

  1. In Klaviyo, find the property on a test profile that received the airdrop.
  2. Build a Klaviyo segment (or filter) on that property.
  3. Send:
    • Day 0 - announce amount + how to redeem
    • Mid-window - soft reminder with balance (merge fields)
    • 2–3 days before expiry - last chance

Use balance merge fields and Store Credit events for richer templates and triggers.

Next steps

Create segments

Use memberr attributes in Klaviyo segments.

Events

Store Credit lifecycle metrics as flow triggers.

Merge fields

Show balances in email templates.

Campaign strategies

Design effective Store Credit airdrops - levers, timing, and ready-to-run playbooks.

Overview

Learn how to use memberr compensation.

On this page

What gets written
Suggested email flow
Next steps