Flows
Nudging
Nudge one-time buyers into a subscription from the order-status page.
Nudging flows offer a subscription upgrade on the order-status page after a one-time purchase. The funnel is condition → nudge → treatment, with priority when multiple flows match.
How it works
| Step | Role |
|---|---|
| Condition | Who sees the nudge (for example VIP tags, or exclude churned customers). |
| Nudge | Message / offer presentation on the order-status page. |
| Treatment | Reward when the customer accepts (discount, free gift, store credit, or message). |
List metrics track nudges shown, conversions, and conversion rate. Analytics break down flow entries → shown → accepted → converted.
Example audiences
Common patterns:
- VIP - stronger reward or clearer subscribe CTA for tagged customers
- Exclude churned - avoid re-offering customers who recently cancelled
Related
For offers inside an existing subscription (customer account), use Smart upsells instead of nudging.