Analytics
Carts
Cart activity metrics: items added, average cart value, size and guest splits, hourly activity.
Carts focuses on how shoppers interact with the drawer - adds, removes, notes, and composition.
Activity and value
Typical KPIs include items added, average items per cart, note usage, active carts, and average cart value. Activity charts break drawer events over time and compare adds vs removes.
Breakdowns
| View | What it shows |
|---|---|
| Cart size | Distribution of how many lines/items carts hold. |
| Guest vs logged-in | Share of carts by customer state. |
| Activity by hour | When drawer events cluster during the day. |
Use these cuts to time campaigns and to decide whether guest checkout friction or cart size is the bigger lever.