DOCS
Analytics

Upsells

Analytics tab for offers shown, accepted, attributed revenue, and placement.

Analytics → Upsells is the org-wide cut of cart offer performance (alongside the dedicated Upsells → Analytics view).

Analytics upsells with offer KPIs funnel and offer performance chart

KPIs

MetricWhat it means
Offers shown / accepted / redeemedFunnel from impression to add to completed attribution.
Conversion rateAccepts (or redeems) relative to shown offers.
Attributed revenueRevenue tied to accepted cart upsell offers.
Avg. upsell value / revenue per impressionEfficiency of the offers you surface.
Analytics upsells attributed revenue and incentive placement donuts

Placement and incentive donuts show where offers appear in the drawer and which incentive types win - use that to tune Smart Upsells and manual funnels.

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