Analytics
Conversion
Abandoned carts, cart to order funnel, and recently abandoned carts table.
Conversion tracks how often active carts become orders and where value sits in abandoned carts.
KPIs and funnel
| Metric | What it means |
|---|---|
| Abandoned carts / value | Carts idle with items (and their total value) for the abandonment definition used in the app. |
| cart → order rate | Orders relative to active carts in the period. |
| Funnel | Carts active → carts with adds → orders placed. |
Recently abandoned
The abandoned chart and Recently abandoned carts table list carts that still hold items after inactivity - jump to session detail to see the activity log before deciding on recovery messaging.