GuidesTask-based
Analytics
Issued credit, redemption, and engagement metrics for your loyalty programme.
Open Loyalty → Analytics for programme metrics. Use Performance Advisor when you want the product to flag gaps; use this page when you want the numbers yourself.
Campaign KPI ideas (who to target, what “good” looks like): Campaign strategies.
Date range and interval
Filter all charts with the date range picker. Optionally compare to a previous period.
Interval (day / week / month) sets time-series granularity.
Key metrics
| Metric | Description |
|---|---|
| Store credit issued | Total credit awarded across sources in the period. |
| Store credit redeemed | Credit used at checkout. |
| Redemption rate | Issued credit that has been redeemed. |
| Active customers | Customers who earned or redeemed in the period. |
| Orders with store credit | Orders where credit was applied. |
| Revenue influenced | Order revenue where Store Credit was redeemed. |
Breakdown charts
Credit by source
How much credit came from cashback, campaigns, referrals, reviews, etc.
Customer lifecycle
Earned → redeemed → returned for a second purchase.
Top earners
Highest balances and lifetime earnings.
Exporting data
Export CSV (top-right) downloads the current view.