DOCS
GuidesGoal-based

Promote a new product

Use segments, launch airdrops, reviews, and social actions to push a new SKU.

Launch credit to people who already buy adjacent products, then reinforce with reviews and social proof.

Do this in memberr

  1. Build a segment of buyers of related products (Shopify segment) - Create a segment.
  2. Send a seasonal or launch airdrop: Launch a campaign - tactics in Campaign strategies.
  3. After purchase, reward reviews on the new product: Reviews.
  4. Optional: social follow / share actions if you use them in campaigns.

Measure

Credit issued for the launch campaign vs orders of the new SKU in Shopify + Analytics.

Campaign strategies

Launch and seasonal playbooks.

Create a campaign

One-time Store Credit to a segment.

Reviews

Post-purchase review rewards.

Reduce ad spend

Shift acquisition and retention toward organic loyalty, reviews, and email.

Launch your program

Checklist to go live with Store Credit - setup, first credits, announce, measure.

On this page

Do this in memberr
Measure
Related