GuidesGoal-based
Reduce ad spend
Shift acquisition and retention toward organic loyalty, reviews, and email.
Paid ads get expensive as you scale. Use loyalty to grow from existing customers and their networks instead of buying every visit.
Organic stack
Wire these up - no paid media required for the loop itself:
- Referrals - customers acquire customers.
- Reviews - social proof that improves conversion without more ad spend.
- Campaigns - reactivate and retain with Store Credit instead of retargeting alone.
- Communication + Klaviyo - own the inbox for balance and expiry.
Optional: social actions and airdrop playbooks in Campaign strategies.